Following on from the initial success of visiting IoTSWC 2018 in Barcelona as an exhibitor, we decided early on to attend the show again with a very similar sized – but different – stand and a much clearer message of who we are and what we do.
However, one year on and our understanding of where we sit in the IoT landscape has matured, as has the acceptance of the industry of our core proposition. We are ‘the global, low-power MQTT network’. A bold statement but in no way refuted in any conversation had with press, analysts, customers or potential customers throughout the exhibition.
We made some subtle changes to the design of our stand to better reflect our new branding. This also gave us an ideal opportunity to:
- Boldly introduce our new branding to the industry at large
- Physically illustrate our growing directory of ‘Thingstream Ready’ devices
- Better space to discuss our offer to visitors
- Flexible enough space to display various demonstrations
- Hold simultaneous, spontaneous and booked meetings
- Showcase an important case study
- Better engage with passing visitors
- Make important announcements on enhancements of our business
- Illustrate our growing partner ecosystem
- Offer our guests refreshments
- Cement our position in the IoT industry
Thingstream product focus
To support our bold claim of being ‘the global, low-power MQTT network’ we offer three flavours of connectivity. The three flavours are as follows:
Global low-power MQTT communication over cellular networks
Cloud-based MQTT integration for IP devices
Cloud based LoRaWAN management for devices and gateways
Key messages for IoTSWC 2019
The main messaging on our stand at IoTSWC was based around our core services and their benefits to the enterprise:
- End to end MQTT messaging across networks
- Cellular (2G/3G/4G/Cat-M1) and LoRaWAN coverage globally
- Simple message based pricing
- Unified device, data and enterprise integration management
News launched just before and during the exhibition was well received:
- Thingstream launches connectivity solution, MQTT Here to simplify node to enterprise data integration for private LoRaWAN® networks
- Thingstream announces support for LTE-M (Cat-M1) radio technology
- Thingstream launches range of ‘PoC-in-a-Box’ kits to enable enterprises to rapidly validate IoT business cases
- Momenta Ventures invests in Thingstream
As soon as the visitors were admitted to the hall our stand became a hive of activity. One key observation was the absence of a question we were asked a lot the previous year. Nobody asked us what we do.
The statements we were making in our graphics gave new visitors a clear idea of where they were and what we were offering.
The re-use of our totem put across a sense of continuity, as did the use of the same basic brand colour. Apart from that we were complimented on our overall stand design and the confidence and eloquence of the team members manning the booth.
We were joined by some of our partners, most notable being Diego Castillio from Versa Design, from Spain.
His versatile, long life, low cost tracker had a great amount of interest, but more important to us was Diego’s passion in explaining the process of applying an IoT strategy from concept to delivery. The story of a well thought out and designed device, combined with MQTT-SN, simple access to a global GSM network and display of the data via one of the many commercially available platforms via our MQTT broker perfectly explained how fast a POC can become a working IoT implementation.
Case study presentation in congress
Most importantly in many respects was the presentation on the opening day of the conference of the AB InBev case study presented by Sameer Jooma from AB InBev, Ajay Lalu from CIRT and Philipp Bolliger from Thingstream, which clearly illustrated how the worlds largest brewer has implemented and IoT initiative to overcome several business issues. The conference was a powerful presentation and created a flurry of greater interest in the stand which carried through the rest of the exhibition.
In conclusion, we have had another successful exhibition. New friends were made, old relationships cemented, and the growth of our partner network guaranteed.
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